Fruit Juice

We were given the task to come up with an abstract juice logo and then create colour palettes for certain target markets. We had to have a 2 colour palette and then a 5 colour palette. We then had to choose five different typefaces to go with the particular market and colours.

Young Children - primary school.

Teenagers - high school, up to 19 years old.

Young Adults - 20-28 years old.

Professional - doctor, accountant, lawyer, HR, teacher, manager, CEO.

Tradies - plumbers, electricians, builders, cabinet makers, tilers.

Mums - parents, grandparents.

Organic Greenies - knit your own muesli sandals.

Childcare Centres.

Travel industry - airlines, rail, coaches, highways.

Here's what I came up with: