Serial Cut

I found the Serial Cut website really interesting. I'm not a huge fan of 3D but I liked this website because of the way the designers have used type in their work as both the image and the information - the type isn't separated or isolated from any of the images; it brings the image together and it works. The photography in some of the pieces on the site are very strong as well and it adds a conventional element to the radical treatment of type and other elements. Their work is convincing as both an advertisement and as a work of art and this is why I like it so much.

These are the ones I liked the most:

I like this because of the composition of all the natural elements and the way the type works well with them - the colours are soft, low-key and natural and the typefaces used aren't over the top or too decorative.

This has a very cool, very enticing feel about it and it captures nightlife perfectly with the use of colour (the colours you'd usually associate with nightclubs - neon blues and pinks) and glass effect.

Like the image above, this captures the feeling of a nightclub with the glass effect and also the sensual red colour and curvy, curling shapes.

I love the colour combo of orange and blue together. This is very easy to look at. It's fun, it's simple and it's bold, and the fuzzy texture makes it look friendly - if you threw one of those blocky letters at somebody it probably wouldn't hurt.